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Jun 30
10 Reasons to Hire a Content Marketing Agency

A content marketing agency can produce quality results while giving you time to focus on product development. Hiring talent from the right agency can boost your content marketing efforts. Ultimately, with a more refined content marketing strategy, you can stand out from your competition. What is a content marketing agency? Simply put, a content marketing […]

Jun 28
50 Content Marketing Statistics to Drive your Brand (2022)

Studying content marketing statistics can show you which trends which you can plug into to grow your brand. By understanding what’s working for other brands, you can build an effective content marketing strategy for your own. This is not to say that what has worked for others will definitely work for you. Rather, you can […]

May 30
The 4Ps of Marketing in Content Marketing

What are the 4Ps of marketing? You probably already know the answer, but do you know how they apply to content marketing? As a content creator, understanding how the 4Ps of marketing apply to content marketing can give your content that much-needed boost. It’s not enough to churn out blog post after blog post and […]

May 30
What is a Creative Brief in Content Marketing?

As a content creator, you need to start every project by developing a creative brief to guide the production of your content. A good creative brief ensures that both the members of your creative team and your client are on the same page, by giving everyone guidelines for all the elements in your project. If you […]

Apr 16
13 Places to Find Free Images for your Blog

You can use free images for your blog to capture attention and boost engagement with your content. Even so, for most content marketers, knowing where to find these free images can be a challenge. Do you use images from Google and risk copyright infringement? Or are there alternative places you can go to find free-to-use […]

Apr 11
50 Content Marketing Books to Boost your Marketing in 2022

With the right content marketing books, you can keep your skills sharp and stay competitive in the industry. Even so, sometimes picking the right book out of hundreds of books can be challenging. Which books will give you the right skills to boost your brand? Which books will cater to your industry? Given that there […]

Mar 26
User-Generated Content Marketing: A Complete Guide

User-generated content marketing drives brand loyalty and boosts brand awareness. Your customers are valuable brand ambassadors. For this reason, sharing user-generated  content from them is like getting a free advertisement for your brand. In fact, this is the perfect way to boost your traditional content marketing efforts. What is user-generated content? User generation content is […]

Mar 21
The 5 Stages of Demand Generation Marketing

Demand generation marketing can help you boost your conversion rate by turning more leads into paying customers. For this reason, it’s important to develop a good demand marketing strategy. Before we talk about how to develop an effective strategy, let’s talk about exactly what demand generation marketing is. What is demand generation marketing? This is […]

Mar 19
How to Write a Headline that Captures Attention

Knowing how to write a headline that will win your reader’s heart is an important part of writing an engaging piece of content. After all, your headline is the first place people will look when they click on something you’ve written. It’s crucial that you understand how to write a headline that will capture a […]

Mar 06
Writing a Bio for a Website: Best Practices

Writing a bio for a website is one of the best things you can do to build your personal brand as a content creator. A well-developed bio can help you grow your organic reach and attract more clients. Developing a strong bio might seem like a no-brainer. After all, why stress over a mere 100 […]

Mar 06
How to do a Case Study: 3 Simple Steps

Knowing how to do a case study can help you convince potential clients to buy your core product or service. When well done, case studies help you build trust with your audience. However, a case study is more than just good storytelling. To do it well, you need to understand which elements make it such […]

Feb 05
Why is Content Marketing Important for your Brand?

Why is content marketing important? Because good content marketing builds your reputation as a thought leader and helps you connect with your audience. A good content marketing strategy helps you to consistently produce valuable information which people start to rely on over time. By using the different types of content marketing, you can build trust […]