Category: Content Marketing
For many writers, content marketing teams and companies, content planning has always been a challenge that you love to hate. I have been a freelance writer and then the head of a content team for a long time. In the past, my content planner would have been a small notebook with each leaf representing a […]
In the fast-paced digital landscape, it is crucial to regularly remove outdated content from your affiliate marketing website. Outdated content can mislead readers, harm your website’s credibility, hinder search engine optimization efforts, and in some cases, create compliance risks. Proactively identifying and eliminating outdated content can ensure accuracy, enhance the reader’s experience, improve search rankings, […]
With a content strategy for your affiliate marketing website, you can direct all your content creation efforts towards one common goal. If you don’t have a content strategy, then you can easily end up creating content haphazardly, with no idea what it’s supposed to achieve for your affiliate site. Without a comprehensive strategy, you won’t […]
Content marketing return on investment (ROI) provides an accurate indication of whether your content marketing efforts are helping you meet your goals. For this reason, understanding how to measure content marketing ROI is a crucial part of your strategy. If you want to evaluate your content marketing strategy, then you need to understand what metrics […]
A blog editorial calendar is an essential tool for any content creator who wants to remain focused and on track. Whether you’re working in a team or alone, a good calendar keeps you organized throughout your creative project, helping you work easily and meet those important editorial deadlines. Why is a blog editorial calendar important […]
If you make a style guide, then you can build a consistent brand image that earns you trust from your target audience. A good style guide will guide all the departments at your brand as well as any contractors through what kind of content to produce and how to produce it. Ultimately, with a style […]
A content marketing agency can produce quality results while giving you time to focus on product development. Hiring talent from the right agency can boost your content marketing efforts. Ultimately, with a more refined content marketing strategy, you can stand out from your competition. What is a content marketing agency? Simply put, a content marketing […]
Studying content marketing statistics can show you which trends which you can plug into to grow your brand. By understanding what’s working for other brands, you can build an effective content marketing strategy for your own. This is not to say that what has worked for others will definitely work for you. Rather, you can […]
What are the 4Ps of marketing? You probably already know the answer, but do you know how they apply to content marketing? As a content creator, understanding how the 4Ps of marketing apply to content marketing can give your content that much-needed boost. It’s not enough to churn out blog post after blog post and […]
As a content creator, you need to start every project by developing a creative brief to guide the production of your content. A good creative brief ensures that both the members of your creative team and your client are on the same page, by giving everyone guidelines for all the elements in your project. If you […]
You can use free images for your blog to capture attention and boost engagement with your content. Even so, for most content marketers, knowing where to find these free images can be a challenge. Do you use images from Google and risk copyright infringement? Or are there alternative places you can go to find free-to-use […]
With the right content marketing books, you can keep your skills sharp and stay competitive in the industry. Even so, sometimes picking the right book out of hundreds of books can be challenging. Which books will give you the right skills to boost your brand? Which books will cater to your industry? Given that there […]