It’s always amazing how a good tool can make your life much easier. The same applies to SEO tools. On that same note, there’s nothing like a Google update to leave you gasping and struggling when you think you got the hang of everything. We have all been there.
And that is when a good SEO tool comes in handy, with many of the entries below being free to use while some are paid for but have free plans.
We have selected our best 7 SEO tools below that you can use for various cases to help your site rank better. Of course, try to combine them with our list of 20 SEO tips to get massive success. Nevertheless, the tools are easy to use and will eventually lead to more organic search clicks and better conversions if used correctly.
Additionally, they have plenty of overlapping functionalities. You do not have to use them all. Our in-depth exploration into them will guide you on which ones make the most sense for your specific needs.
1) Google Analytics
Setting up your Google Analytics account will give you a better understanding of your website visitors, the content they want to see from your site, and how they behave when browsing it. It also allows you to keep an eye on your business traffic. Additionally, with this free SEO tool, you can prove your content marketing return on investment thanks to the well-detailed reports it gives on various SEO KPIs.
This is one of the best free SEO tools that give you access to data like:
- Whether your traffic came from a mobile device or desktop.
- The number of leads converted.
- Information about visitors, e.g., where they live.
- The overall amount of traffic your site gets.
- The websites your traffic comes from.
With this tool, all the SEO data is centrally updated and compiled, making access easier. Therefore, you can use queries to narrow down which areas require improvement. You can also use suggested keywords in your keyword optimization to rank the content you want.
Utilize this tool to understand and improve your SEO by:
a) Determining Engagement Metrics
You can easily view engagement metrics on each webpage using site content reports. You can also view factors like page exit metrics, engagement for the directories and pages on your website, acquisition, behavior, and conversion of landing pages.
b) Filtering Referral Traffic
Google Analytics data helps you to filter out the traffic that can ruin your SEO reports. Fake traffic, bots, and an unusual amount of bounce traffic are some of the culprits in this case.
c) Reviewing the Multi-Channel Report’s Assistant Conversion Feature
This free tool explains how your marketing channels work together to create conversions and subsequent sales and the value they bring to your business. For example, after searching for your brand on Google, people might order from your website leading to conversions that can be tracked by Google Analytics.
d) Comparing Organic and Non-organic Website Traffic
Organic traffic gives long-lasting results, while non-organic traffic is good for driving immediate traffic to specific landing pages through paid sources like pay-per-click ads. Organic traffic is a term used to describe the visitors that visit your page as a result of unpaid search results.
2) Google Search Console
Google Search Console is a helpful tool that helps you to conduct a preliminary SEO analysis from square one. Additionally, it is one of the best free SEO tools for conducting SEO analysis. Plus, updating your existing SEO strategy will be easier since it has free keyword research tools. After all, all the Google search console tools ensure you can rank for search engines in terms of the long tail keywords your audience is looking for.
Google Search Console can be linked to Google Analytics for a better experience, especially if you are an entrepreneur and require a complete guide to small business SEO. You can also easily monitor, debug, and optimize your website.
Google Search Console data can help you to optimize the following website elements:
a) Google Index
You can use this tool to see how many of your pages are on Google’s Index search results. If your pages aren’t on this index, you can use a URL inspection tool to submit the pages you want to be indexed on your website.
The tool is perfect for learning about the current ranking keywords. In addition, the Google Keyword Planner will help you search and determine the topics customers are searching for. Using this data, you can tailor your content according to keyword suggestions on Google Trends.
The best SEO tools allow mobile responsiveness since most people now search for products and information from their phones. Using the data Google Search Console provides you with, you can improve the mobile experience for your users.
d) Crawl Errors
Of course, there’s no perfect software, so debugging is recommended. For example, has a server error ever popped up when searching for something? This means that the server is taking too long to respond.
The search engine bots trying to crawl your site will only wait for the duration of the request and then give up trying to load your site. The Google Search Console will boost your SEO performance by identifying the crawl errors and validating them to be fixed.
3) Bing Webmaster Tools
Microsoft’s Bing search engine allows SEO content creators to see how their web pages perform. Bing has unique SEO tools like a backlink analysis tool that helps you to analyze referring domains, pages, and anchor texts. You can also use the keyword research tool to find the relevant keywords and their corresponding search volume.
A Site Scan feature is an audit tool that crawls your site and checks for common and technical SEO issues. The issues and errors across your website are then compiled in an SEO report. Additionally, the Bing URL submission for the WordPress SEO plugin enables automated submissions from your WordPress site to the Bing index.
With Webmasters tools and guidelines, you can easily cover a broad range of topics. Additionally, you can easily get your website indexed and discovered on Bing using on-page SEO.
4) Screaming Frog SEO Spider
Whether you employ this SEO tool for personal use or you have a small business, it is perfect for rank tracking and auditing. Additionally, this crawler gathers key insight data to help your content rank well on Google’s search results. Screaming Frog is a great SERP analysis tool and contains all the necessary details to give you a successful and organic SEO experience.
It can also do the following:
a) Analyze Page Titles and Meta Tags
If you have page titles and meta-tag errors, this tool will help you analyze them during a crawl. For example, it can identify too short, long, duplicated, low-content pages, and missing instances on your site.
Moreover, you can see where broken links and 404 server errors are, which helps your link-building efforts. You can then correct the errors when you export the errors and source URLs to yourself or a web developer.
b) Generate XML Sitemaps
Using this DIY SEO software, you can easily generate an XML sitemap by uploading URLs. It should be easy since it has advanced configurations over URLs that can include last, priority, modified, and change frequency.
c) Audit Redirects
You can learn to identify redirect chains and loops with audit redirects or upload a list of your site’s URLs to audit in a site migration. It’s perfect if you migrate sites due to a hosting change or website redesign.
SEMrush is the best to use for SEO and one of the best-paid SEO tools. It offers numerous features, and the best one is the SEO toolkit.
Additionally, it provides you with a rank tracker tool, and you can track your web page visibility and improvement with time. Through keyword research, you can also help your content rank for a particular keyword and other related keywords for local SEO.
With SEMrush, you also get the following:
a) Keyword Magic Tool
The magic keyword tool helps with keyword research, SEO metrics, and identifying all the keywords you need to build a solid SEO strategy.
b) Link Building
As you already know, link building is crucial for search engine optimization. SEMrush helps to build internal and external links – niche edits, blogger outreach links, and other types of backlinks – for a higher SEO score. You can also analyze backlinks from multiple other websites to your site using this tool.
c) See Competitor’s Strategies
With this tool, you can identify the ad copy or paid keywords used in the PPC ads of your competition. This will guide you as to what SEO tool and strategy to use.
Ahrefs is an excellent SEO tool with advanced features. Since it’s a search engine optimization analysis tool, it examines your website and provides links, keywords, and a ranking profile. This strategy helps you with your SEO efforts, including rank tracking and ensuring minor details like page speed are done.
Ahref is one of the paid SEO tools. You can try a 7-day trial period for $7 to get a feel of the features you will have access to. After that, depending on your preferred plan, regular users, small businesses, and bloggers can pay between $99 to $999 monthly.
Other Ahref tools include:
a) Content Explorer
The content explorer searches for well-performing pages and sites depending on particular keywords and most searched-for topics.
b) Site Audit
A site audit involves crawling your sites with specific aspects within your domain. This is significant because it reveals all the technical issues your pages might be experiencing.
c) Site Explorer
With the site explorer, you can easily keep tabs on how each page performs. In addition, it helps you to monitor performance to help you rank organically on Google search results. The better you rank, the sooner your site can become a domain authority and the sooner you can decide whether to focus on organic SEO for your business.
SEObility is one of the free SEO tools that have a multitude of features. You can check your website’s SEO conformity to the most recent SEO updates. Using it is easy; you only have to enter your website’s URL to get a complete report with tips on improving your website.
Additionally, after this tool audits your site, you gain access to other amazing features like keyword monitoring, 1000 subpage audits, and email alerts.
Other important features include:
a) Server Error Fixing
b) Accurate SEO Scoring
SEO scoring usually accounts for how well your content incorporates various SEO strategies like link structure, meta information, and the quality of your pages. You will receive an accurate SEO score to see which areas you can improve.
With this software, you will easily identify areas you can improve on, like the page speed of your websites, removing duplicate content, creating a responsive design, and the overall quality of your content.
d) Link Building and Structure Suggestions
As you build backlinks for your website, you will have to perfect how you link with reference to your anchor text, internal links, and headers. If there is something wrong with either, you will get suggestions for improvement.
e) Solving Technical Errors
You can also solve technical errors like on-page SEO errors. Delving into this as quickly and efficiently as possible enables you to prevent any future sinks in traffic and recover any lost traffic.
f) Meta Information and Analysis
You can get valuable information regarding your meta descriptions, tags, and titles. If they are too long, too short, or repetitive you will need to fix them. You will also uncover specific SEO issues with your meta information. This list also includes invalid and incorrect domain names.
The Bottom Line
All the tools highlighted will give you the best insights into your SEO content strategy. Some of these free tools provide the best analysis if you are on a budget. All you need to do is simply follow the suggestions of whichever tool you select for your business. After all, SEO tools make it easier for web admins to find what they need to stay on top.
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