Your business can use content marketing to attract leads, sell your product or service when prospective clients are researching what to buy, and close sales. However, creating content and getting attention with your marketing is not easy. This is why we have collected the best content marketing examples for you to learn from and build a winning content marketing campaign.
To use content marketing effectively, you must deliver the right content at each sales cycle stage. Take it as gaining trust from clients based on the value and problem solving that comes with your content. Read on to understand more about content marketing.
What Is Content Marketing?
Content marketing is a process used to attract an audience by creating engaging content across all mediums. When done right, it establishes expertise, organically grows your business, boosts your visibility, and increases sales.
The consistency of content marketing establishes and nurtures relationships with your prospective clients. When your clients think of your brand as a partner focused on their success and a source of advice and guidance, they will definitely choose you when it’s time to buy.
Now that you know what content marketing is, let’s look at different content marketing examples.
What Are The Best Examples of Content Marketing?
1. Great Video Marketing Examples
Videos are emotionally impactful mediums, seeing that people spend approximately 100 minutes watching videos online daily.
Furthermore, studies show that most clients want to see video content from a brand or business they support. For that reason, most companies are taking advantage of video marketing, and it’s for a good reason.
Check out some amazing video marketing examples you can use for inspiration.
a) Blendtec
Blendtec is one of the best video content marketing you can draw inspiration from. They have demonstrated that videos work regardless of the service or product you sell.
Blenders are probably one of the uninteresting products to sell, but they promptly become much more interesting when they start using videos to sell to their clients.
Blendtec has two YouTube channels: Will It Blend with 855K subscribers and Blendtec official with 16k subscribers. Both of these channels aim at promoting their premier blend.
Their video marketing strategy is what put them on the map. While certainly, not all people who watch their videos will buy a blender, they have built a lot of brand recognition over time. Additionally, they have received massive ROI for their videos with a 700% increase in sales over 3 years.
b) Blogilates
Blogilates is a well-known fitness guru on youtube. It has over 6.8M million subscribers, and most of the channel’s videos have over a million views within a few weeks after their release. Cassey Ho, the owner, creates high-quality content with life-changing impacts on her clients.
Most of the content from her videos is helpful, free, and informational. Over time she has built a bond with her audience, which has helped increase customer retention and reduce refund requests.
c) Airbnb
Airbnb is a well-established company that has utilized video content marketing to thrive. They use a storytelling strategy in most videos to build their client’s trust. Through story videos, they humanize their brand, building stronger relationships with their audience.
Creating regular video content for their YouTube channel gives them the consistency they need to keep their audience engaged. Again the company uses videos as its main communication medium.
2. Written Content Marketing Examples
Written content marketing remains the vast majority of content marketing out there. Companies that use blogs as their form of marketing receive over 97 percent of more links to their sites and, in turn, get over 400 percent more indexed pages for the SERPs.
Here are specific written content types that you can replicate.
a) Shopify’s Blog
The Shopify ecommerce platform has provided many sellers an avenue to reach their customers. Most of their blogs reflect on their own journey and the journeys of people who have worked with them. They also have blogs about how to use Shopify apps, tips on product photography, and entertaining pop culture content.
What makes Shopify’s blogs successful is their understanding of their audience. Again through creating high-quality content, Shopify has been able to rank for hundreds of highly competitive terms.
b) Neil Patel’s Blog
Neil Patel’s blog has become one of the biggest marketing influencers. Patel analyzes the marketing world with statistics, charts, graphs, and personal experiences.
His blogs are successful because they incorporate podcasts and videos, tapping into the visual marketing platform. He also replies to comments on his blog posts and converses with this audience.
c) Smitten Kitchen
Smitten kitchen is an award-winning food blog by Deb Perelman. This blog revolves around her kitchen, where she posts unique recipes. For instance, you will find cakes or bread recipes made entirely from scratch or tutorials on how to make basic food snacks.
She has an amazing feature, Surprise me, where she posts random recipes suggested by her audience, this way, she can keep her audience engaged.
3. Social Media Marketing Examples
Regardless of where content is originally hosted, it will end up being promoted on social media. Social media marketing involves engaging an audience via different platforms. Here are outstanding examples of social media marketing.
a) Starbucks
Starbucks’ Instagram page is an inspiration platform for most marketers. Their marketing strategy is generally well produced and managed.
They have amazing posts that are intriguing to look at. One of their most recent campaigns that caused a lot of buzzes was #starbucksroastery.
Most of their campaigns are successful because they leverage real people and politically empower trends to reach their audience. Again they have built a strong relationship with their clients by sharing real-life stories.
b) Pringles: #PlayWithPringles
Pringle’s social media marketing strategy began in Europe and was built on existing TikTok content. The brand saw that most TikTok users were creating content using their cans, and they decided to create a challenge as a brand campaign.
This way, Pringles supported creative videos around their cans, beginning with the growth of more and more content. Within one or two months, there were over a billion views across 300+ million videos.
The entire campaign received an average of 13% engagement, making TikTok one of the best platforms for most successful social media campaign examples.
c) Adobe #CreativityForAll
Adobe helps businesses with their computer software and professional creators. Although they use different content marketing types, like ebooks, they also use Twitter to promote their business-to-business (B2B) services.
They post inspirational visual content, educational posts, and tips for better illustration. Adobe also gives graphic designers credit, gives creators tips, and showcases their brand in smart ways.
Their regular use of images and videos in each post makes it easy for Twitter audiences to engage.
4. User-Generated Content Marketing Examples
Regarding content creation, user-generated content is a win-win for both consumers and marketers. User-Generated Content turns a loyal consumer into a campaigner for brands to build engagements for their products or services.
The basic idea is for the customers or partners of the brand to provide a recommendation to other customers to help them make a buying decision.
a) Netflix
Netflix has promoted a couple of series through some creative user-generated content(UGC). Typically, to spread the word of Netflix’s upcoming premiers, they extensively promote fans’ posts using simple hashtags. Because of these actions, different people are lured to their pages to learn more about the series.
Thousands of people get intrigued by this idea and start posting images of the specific series they are interested in using the hashtags or title of the show. For example, using the approach, Netflix generated billions of weekly views for the Stranger Things series.
b) WayfairAtHome
Wayfair’s UGC campaign requests its clients to share photos of Wayfair products in their homes. Using hashtags like #WayfairAtHome and #WayfairPetSquad, users can share their home setups featuring Wayfair products.
The marketing strategy is a great way for clients to show off their beautiful homes while the company uses the photos as an incentive to promote the products in the images. Showing their products in use by real people has massively increased their sales.
c) Monsoon
Another perfect example of UGC is Monsoon. These fashion retailers ask their clients to share photos of purchased products using the hashtag #mymonsoon.
The images posted by their clients are pulled into on-site galleries enabling other clients to shop from the images they see. In addition, seeing real people wearing and enjoying their products will help new clients purchase and recreate the look they want.
5. Podcast Marketing Examples
For most digital marketers, high-quality podcasts have been extremely lucrative. With the right equipment, you can simply produce and distribute via a podcast network. Though podcast content marketing is far from a universal solution for your content needs, it has worked perfectly for some.
Here are successful Podcast Content Marketing examples.
a) Online Marketing Made Easy
Hosted by Amy Porterfield, Online Marketing Made Easy is a good example of a successful podcast campaign. Amy has helped over 250 000 entrepreneurs with her top-rated business podcast.
The podcast typically covers everything from content marketing topics to optimization and marketing automation. She also invites industry experts and successful entrepreneurs to share their strategies and progress. This way, she can keep her clients educated and inspired.
b) TEDTalks Daily
Ted is a company that has branched out into podcasts despite having visual content marketing. They have TedTalks daily to capture a different subset of the audience who might enjoy stories about any subject, including personal finance, homesteading, or codding. This will help keep their audience entertained and educated.
c) Social Pros Podcast
Socialpros Podcasts is another great example of podcast content marketing hosted by Jay Baer and Adam Brown. This is the best podcast to turn on if you want to improve your content marketing performance via social media strategies.
The podcast features interviews with experienced social media strategists who share strategies on how their businesses use social media to engage their audience.
6. Ebook Examples
Digital products like eBooks are a great way to raise brand awareness. Here are a couple more examples of ebook content marketing.
a) The State of Personalization Ebook
The state of personalization by Drift is an ebook that provides guidelines on the importance of businesses. In addition, this book provides high-quality and personalized content for its customers.
The book provides reasoning and statistics with credible sources to educate people on unique content and how to design scalable online experiences for users.
Ultimately, this ebook motivates businesses to leave templated content marketing methods and exchange them for high-quality content. Again it helps you understand your client’s needs, which helps provide personalized solutions.
b) The Manager’s Guide to Effective Feedback
The Manager’s Guide to Effective Feedback by Impraise is a good example of an ebook that helps organizations manage employee development and performance. It provides the most effective business-to-business strategies for engaging prospective leads.
7. Interactive Content Examples
Interactive content marketing is creating content that requires and encourages user participation instead of just passive viewing. Audiences are driven to interact due to curiosity. When well implemented, your audience will feel like they are connecting with someone who understands their challenges and wants to provide solutions.
Let’s look at some examples of good interactive content marketing.
a) Wordle by The New York Times
Wordle is a popular online game by New York Times that allows its users to guess a five-letter word daily. The game keeps track of the user’s winning streak, and they can brag about their wins on social media.
Due to this, the game now gets over 300,000 plays daily and attracts dozens of subscribers monthly.
b) Google Web Stories
Google web stories help creators place their content in front of the largest audience. You can easily add a google web story to the backend of your website, making it easier to upload videos.
Just like Instagram, TikTok, or design platforms like canvas, you can craft unique stories using different captions, texts, and colors.
The amazing thing is that Google Web Stores allows you to position yourself as an expert on a specific topic. This way, your prospective audiences are driven to your site based on your area of expertise.
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