Every digital marketer needs to understand how to conduct a site audit, regardless of how good they are at search engine optimization (SEO). Nevertheless, conducting these audits by hand takes a lot of time and is very tedious. Therefore using the best SEO audit tool has become imperative to help pinpoint and resolve your website issues.
There are many audit tools available in the market, so choosing the best can be hard. To help you get the best tool, we have compiled some of the best SEO audit tools you can use. But, before that, let’s first understand what an SEO audit is.
SEO auditing is the process of analyzing how well a web presence relates to the best practices. In simpler terms, the audits help to evaluate a couple of factors that influence or affect your website’s potential to rank in the search engine result pages (SERPs).
The main purpose of an audit is to identify any issues affecting your organic search performance. Some of the issues that the audit tools can help identify include:
Google Search Console is the world’s most trusted and powerful SEO audit tool that will allow web developers or marketers to monitor their Google presence. It helps you to analyze different aspects of your website to see how you can upgrade them and improve your SEO.
Google Search Console offers tools and reports to help you diagnose the most common technical SEO problems. This will provide a fair amount of insights and give you a vital summary, such as page load speed, indexed web pages, broken links, HTML markups, etc.
Furthermore, with this tool, you can also identify the position of your site, like the number of impressions and the number of clicks in SERP results. It might be lacking in providing a complete picture of your website, but it is a perfect tool for an initial analysis of your website.
Ahrefs is the second SEO tool that provides one of the most comprehensive and user-friendly audits. This tool can help recognize hundreds of technical issues, from critical errors to less-pressing issues that could affect your rankings in the SERPs.
The best bit is that these issues are assembled by type and grouped into reports with color charts. Then, you can print them out and evaluate them with your team or customers.
Pricing: Subscriptions to Ahrefs start at $99
The third amazing SEO audit tool you can use to analyze your website’s SEO is SpyFU. The tool mainly helps you craft your seo and PPC strategies. But, most importantly, this tool lets you spy on your competitors’ online strategies and analytics, so you can use them to gather insights into your organic and paid competitors.
The amazing bit is that it is not only a good audit tool but also provides other amazing features like competitor analysis, custom reporting, backlink builders, and ranking tracking.
The major disadvantage is that SpyFu’s data is collected from Google search results in the US and UK, so it does not show full results outside these countries.
Pricing: $33-$299 per month
Unlike other SEO audit tools, Screaming Frog SEO Spider is not a cloud-based software. Instead, it is an installable tool that crawls through your site while auditing SEO problems, extracting on-site data, and analyzing the results in real time.
The best part is that this tool can easily analyze a website of any size and provide technical SEO recommendations. You can use this SEO tool to identify broken links on your site, find pages with poorly optimized metadata, broken redirect chains, duplicate pages, and generate accurate XML sitemaps.
Pricing: $113 per year, but there is also a free option
Semrush is another amazing auditing and research tool. It is extensively used to track your competitors’ organic keywords, competitor research, PPC keywords, and backlinks. The tool tracks your competitors’ data, and you can implement those in your SEO efforts to boost your website ranking.
This platform provides technical SEO auditing capabilities via a single site audit tool that identifies over 130 technical and on-page SEO issues. The main difference between SEMrush and other tools is their dashboarding and reporting capabilities.
SEMrush provides thematic and custom reports that you can access. Furthermore, it again highlights the top technical issues affecting your site’s performance, making it easy for you to prioritize your optimization workflow.
Pricing: $119-$450 per month for 100,000 monthly pages and a free option for 100 pages
If you want to get an SEO audit tool that will help you monitor and boost your site’s performance, GTMetrix is a perfect choice for you. Though GTMetric is not a website crawler per se, it’s more of testing or examining tool that reviews your site performance and gives insights into the website’s technical health.
Basically, GTmetrix analyzes performance data from your website using the same rules as Google PageSpeed Insights and Yahoo, giving you a performance score and an indexed rating. Similarly, it helps you to visualize how page load times connect to total page size and the total number of requests so you can use the best strategy to boost the user experience for your visitors in the SERPs.
This performance analysis and reporting tool will alert you if any technical issues on your site may affect site speed and user experience. For example, Google is progressively focusing on user experience as a ranking factor, and improving your page’s loading times can improve your search engine rankings.
Pricing: $63-$450 per month, and Custom plans are also available
The other best SEO audit tool that we can’t leave out on this list is DeepCrawl. It’s a site crawler that provides data and metrics on your site’s technical health. Additionally, DeepCrawl also provides in-depth reports and crawls millions of web pages. As a result, it’s one of the best tools for running large marketing projects.
The tool is particularly handy if you need to spy on your competitors and report on their site structure, content, and social media marketing. Furthermore, it enhances your website’s overall user experience, assesses your site’s architecture, changes your SEO settings, and redeems yourself from Google Panda’s penalties.
Moreover, DeepCrawl allows you to auto-schedule crawling tasks and customize your crawls. Lastly, it allows you to easily manage your SEO team since you can assign tasks to your employees or create support tickets using the tool.
Pricing: Contact for demo
OnCrawl is another amazing SEO audit tool built to help make wiser SEO decisions. The platform has many useful seo and web administration tools, including a search rankings monitor, backlinks tracker, log analyzer, and a technical SEO audit tool.
This tool helps you comprehensively analyze your site’s technical status, particularly regarding search indexation, Hreflang tags, pagination, canonicals, and sitemaps. It also audits your content quality, page loading speeds, and overall site architecture.
The amazing bit is that OnCrawl is designed to audit large sites and, over the years, has audited some of the biggest eCommerce websites with even hundreds of millions of pages.
Beyond that, OnCrawl offers an attractive visualization and can section and customize crawls with advanced settings. As a result, digital agencies and businesses with large websites are in the best position to benefit from what this audit tool has to offerOnCrawl offers.
Pricing: $69-$250 per month, and Custom plans are also available
Page Modified is an affordable Seo audit tool that identifies technical SEO data from your site and displays it in an organized spreadsheet along with optimization tips and insights. This tool is the perfect solution for a business if you want to crawl your site since it helps you improve your pages.
Mainly this tool operates inside your browser and gives the back-end computing resources needed to scrape your site. In addition, the crawler identifies technical problems like broken redirects, canonical errors, problems with internal linking, duplicate content, and issues with your XML sitemap.
Furthermore, this tool is perfect for diagnosing on-page SEO problems like empty title tags, pages missing, pages without an H1 header, or poorly optimized meta descriptions.
Pricing: $5-$50 per domain per month, and a free plan is available
Last but not least is the Seomator auditing tool. This online SEO audit tool is one of the world’s most trusted and powerful SEO software platforms. It lets you get an in-depth insight into your website’s technical SEO, making it an excellent opinion if you want a comprehensive tool for easy SEO improvements.
The fantastic bit about this tool is that it will provide you with a detailed analysis report with issues, scores, and solutions to on-page and off-page SEO performance. To make it even better, you can easily export or download this analysis in PDF format if necessary.
Pricing: $5-$179 per month, and a free trial is available
By now, we understand that site auditing is beneficial, as it evaluates your sites for problems and suggests solutions.
Here are some more benefits of site auditing:
Conducting an audit will ensure that your site and content are well optimized. This will help improve your ranking in SEO and attract traffic. Additionally, it will help optimize your site for users and SERPs
Audits help your site load faster, making it easy for visitors to navigate. Besides, your customers will have a mobile-friendly experience. These factors help enhance the visitor’s experience and increase conversions.
This is probably the most important reason you should conduct a website audit, to know which part of your site is getting the most money. A website audit helps to find issues with your website, and fixing them results in better performance for your SEO KPIs while boosting sales.
By studying your landing pages, menus, call to action, and other marketing pages for your site, you should be able to devise a precise strategy to boost your conversion. As a result, you will get a higher click conversion.
Content marketing plays a vital role in client engagements and is a way to boost your SEO ranking. A site audit will highlight the important measures to boost the quality of your content. This further helps engage and convert potential customers.
Google algorithms are ever-changing, and your site needs to be up to date with the updates. Regular site audits will keep your website updated and in good health according to the latest algorithms. It will, in turn, increase your site’s visibility in SERPs.
Conducting a site audit will allow you to compare your site to your competitors. You will be able to analyze how well you rank against your competitors for keywords and potential sources of revenue. Ultimately, site auditing will help you brainstorm new tactics and strategies for your site.
Image credit: upwork.com
Conclusively, it’s important to analyze your site whether you use a paid or free SEO audit tool. This ensures that your campaigns successfully drive the traffic and lead you to desire. With the best SEO audit tools, you will get an analysis of your site’s technical, off-page, and on-page SEO.
So, if you care about how your website and business are doing, then a website audit will guarantee the best idea of their performance.