We live in a digital age, and there are different marketing methods that brands and companies use to ensure that they stay in business by connecting to their clients digitally. One such effective strategy is outsourcing the best blogger outreach services.
These blogger outreach services can enable you to collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. If you haven’t already introduced blogger outreach into your marketing, then it’s about time you do so.
In this post, we’ll go through the best blogger outreach services you can use to grow your business, but before we get to that, let’s first understand what blogger outreach is.
What's on this page?
- What is Blogger Outreach?
- Why are Blogger Outreach Services Necessary?
- Best Blogger Outreach Services
- What to Consider Before Launching a Blogger Outreach Campaign
- Blog Outreach Best Practices to Consider
What is Blogger Outreach?
Blogger outreach is a technique that builds and grows relationships with bloggers in hopes of achieving your content marketing goals or SEO KPIs. Basically, the process involves brands or companies approaching famous bloggers, influencers, or publishers to help promote their products or services.
The main purpose of blogger outreach is to persuade/ convince people with large targeted audiences to talk about your business and link to your website. This way, you can draw more traffic and increase sales.
Why are Blogger Outreach Services Necessary?
1. Outreach Services can elevate your visibility
Every brand must have an online presence to thrive in this fast-paced and technologically driven world. However, creating a website is not enough; you need to promote it. The more visible your brand is online, the more people within your niche are likely to visit your website.
Therefore, by getting your content featured on trendy blogs or websites, you can reach a large audience quickly. This way, you will be able to improve your brand’s visibility, leading to an increased conversion rate.
Plus, increased visibility will help boost your site’s search engine ranking and draw more organic traffic, strengthening your SEO campaign.
2. Outreach Services Connects You With Your Target Audience
One other importance of blogger outreach is that it can connect you to your targeted audiences. You will be promoting your products or services on sites that already have a well-established online presence and are publishing related niche products. This will allow you to connect with a specific audience, thus helping you to get relevant and targeted traffic to your site, leading to a better return on your investment.
Many corporations try to gather as many credible backlinks as possible because they lead more prospective clients to their websites. Plus, the more backlinks you have on your site from trusted and high-authority sites, the better your site’s position becomes on SERPs. So by engaging influential bloggers, you’ll increase your backlinks and reap the rewards it yields.
4. Blogger Outreach Services help Increase Trust and Credibility
Earning trust from customers is hard, particularly for online businesses. Nevertheless, when a high authority or reliable blog promotes your products or services on their site, your potential customers are more likely to trust the brand. Therefore by hiring an influencer in your niche market, you can establish trust and credibility, which helps build loyal relationships for your brand, resulting in more sales and engagement.
5. Blogger Outreach services are cost-effective
Marketing is a fundamental part of any business, but you need to be heedful not to invest too many resources into it; you won’t see the returns. Luckily, blogger outreach is a cost-effective promotional strategy that can help you to boost your marketing and SEO strategy. You’ll reach your intended audience through the influencer’s work without spending too much.
Best Blogger Outreach Services
One of the best blogger outreach services that will make your outreach campaigns easy is the OutreachPete. These providers deliver a reliable, stress-free solution to build links at a competitive price. In addition, every link published from this site is within a niche-relevant post on a relevant site, ensuring that you get the absolute best placement for your money.
Unlike other blogger outreach services, OutreachPete ensures that every site they work on generates organic traffic. It defeats DA, DR, TF, or any other metric as it demonstrates that Google values the site. In addition to adding DA, DR, and organic traffic, they look further into traffic patterns to ensure no big drops.
If you take up a monthly subscription, you will be assigned a dedicated account manager. The manager will work with you monthly to understand your needs and ensure they are met every time.
The pricing plan starts at $140 per month, but you can get others priced at $200 and $270, depending on the services you want.
2. Rhino Rank
Another amazing outreaching provider that will bolster your rankings, drive traffic, and improve your revenue is the Rhino Rank. They will help you find relevant content for your project or site at a relatively affordable price. Amazingly, they specialize in SEO results and ensure you have great experience working with them.
Rhino Rank provides guest posts and curated links to help increase your site’s rankings on search engine result pages. Most especially, it offers more curated link services, which is the unique offering they are known for. Additionally, they will offer full control of their link-building service. This means you can pick the URLs you want to boost, insert your niche and add anchor texts.
If you select Rhino Rank services, you will receive the services for as low as $95 as your initial investment. With this investment, you can enjoy the unique and high-quality services that this company has to offer.
OutreachMama offers two link-building services, a pure outreach package, and a guest posting one. Pure outreach is the most popular option, and it works more like a PR service than an SEO agency.
This link-building service involves strategy designing, pitching, prospecting, outreach, high-quality content creation, reply handling, attaining links, and reporting. Basically, it is meant to help you grow your link profile and keep your site in line with Google’s evolving algorithm.
The Guest Posting Service gives you access to existing blogger connections from OutreachMama. Establishing these blogger connections is rigid and seeks to ensure they meet certain thresholds. Some necessary metrics include DR, DA, and organic traffic.
Ninja Outreach is a web-based influencer outreach site that helps create thriving outreach campaigns. With a database of millions of users, you are guaranteed to find the best influences from different niches worldwide.
This outreach service provider filters through millions of influencers on different social media platforms, particularly on Instagram and YouTube, to find the ones that will capture your audience’s attention.
In addition, they will help manage your outreach or marketing campaigns through a built-in CRM. This way, you can add team members, organize your leads, filter results, and track your history. Plus, you can hire them to provide the influencer marketing service in case you have issues increasing your website’s search engine visibility.
LinkPitch.io is a service provider that specializes in outreach-oriented link-building campaigns. The amazing bit is that they customize their services depending on each client’s needs. They mainly focus on building links that will, in the long run, impact your business or brand.
They pride their services on their integrity and standard of quality. The price plan depends on the domain authority of the site linked to you, but they range from $100 to $350 per link.
Forward Linking provides a customized link-building service that enables you to be featured on relevant and authoritative websites. This way, you can increase Google rankings, improve brand exposure, and boost levels of targeted organic traffic. In addition, they ensure that your site or brand is up-to-date with current trends in the digital marketing space and search engines.
Forward Linking pledges real links and traffic. The best part is that all their outreach strategy can be described as transparent, personalized, relevant, ROI-focused, and long-term.
What to Consider Before Launching a Blogger Outreach Campaign
Before contacting influencers or bloggers, there are some major considerations you must think about. Below are some of the major factors you need to follow:
1. Set a clear goal
Before launching your blogger outreach campaign, you first need to identify what you want to achieve from the campaign. Whatever goals you set will largely depend on the resources you have.
We recommend choosing a goal that’s measurable and trackable. For instance, you can set to publish at least three posts every month in the beginning or increase your site’s traffic by ten percent in the next couple of months.
Under this section, you will need to decide if you will do all the outreach yourself or contact an agency to help. That said, it’s necessary to note that doing it yourself can take much longer, especially if you are just starting.
2. Have detailed success criteria
This step is just like setting goals, but it’s more specific. So let’s say you set a goal to increase your audience in the next couple of months; you need to state what you need to do to achieve this goal. For instance, to increase your audience successfully, you need to boost audience engagement, create relevant and useful content, and share on social media.
3. Find the Right Bloggers
Identifying the influences or bloggers, you will use is also important. Remember, not every influencer or blogger you will contact will say yes; therefore, you need a long list of prospects you want to work with.
With thousands of blogs in different niches, finding one that can help make a difference in your business is difficult. When researching or selecting bloggers, we recommend picking them based on the following criteria:
- Find one from your niche
- Check how long they’ve been in the blogging business
- Their writing tone
- Their follower count
- Level of engagement they get from their audience.
You can use google, social media, SEO tools, or content explorer to find bloggers successfully. The main goal is to find quality bloggers relevant to your niche.
4. Connect With the Blogger on the Social Web
Before reaching out to the influence or blogger for a collaboration, you should consider following them or connecting with them on social media. This way, you can evaluate how well they perform.
As you research bloggers, take notes on their content and personality. You can use this information to create prospect descriptions. Prospect descriptions make personalized pitches feel more organic.
5. Email the prospect
When you are sure you are okay working with a specific blogger, it’s time to email them. Most influences or bloggers will have their email addresses on their social media platforms. If not, you can use paid email lookup services to help you contact them.
Now that you have their email addresses, you can contact them to begin the process. Remember to write personalized emails where possible and give extra effort to those VIP bloggers.
Blog Outreach Best Practices to Consider
- When contacting potential bloggers, it is always a good idea to introduce yourself and your brand. Then you can explain why you think they would be interested in featuring your product or service on their site.
- Always offer high-quality content. Wherever posts you post on your site, be it a guest post, sponsored post, or simply helpful information, it needs to be relevant and well-written.
- Be patient. Most bloggers and influencers are busy, so they might take time to respond to your request. So dont be disheartened if you don’t hear back right away.
- Follow up. After you have sent the initial email, follow up with emails or by reaching out to the blogger/influencer on social media.
- When communicating with the prospect, you should always be professional. Keep in mind you are representing your brand.
With the right blogger outreach service, you can increase backlinks, organic traffic, and sales. However, choosing the right blogger outreach provider isn’t as easy as. It all comes down to your budget, expertise, and the current state of your site.
Hopefully, this blog post will help you get closer to your final decision. In addition, the above services can help you launch your outreach campaigns and acquire greater success. Best yet, they can help you build relationships with the right group of influencers in your niche.
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